Insights

SCAYLE Panel's Insight sections are providing you with a deeper view into relevant informations about specofic pieces of your shops performance.

Mission Insights

The Mission Insights page contains data related to Missions. At the daily level, updates include the following:

Products live
Products blocked
Products problem
Created products
Updated products
Aggregated products

Periodic updates show Mission actions performed over a defined time period, for a defined role (e.g., Administrator).

Customer Service Insights

The Customer Service Insights page provides daily data for the following:

Requested merchant contacts
Order cancellations
Refunded order items

Periodic update graph visuals are available for a user-defined time period.

Checkout Insights

Revenue report by email

You can subscribe to a dashboard to receive daily, weekly and/or monthly revenue reports by email.

Newly created users with the permission shop__analytics__general__show are automatically subscribed for a weekly report. They can change the frequency or completely unsubscribe on their own.

Revenue in detail

We define Revenue (Gross Revenue) as:

The sum the prices of every item in the order including all applicable reductions

=sale- & campaign-reductions, Promotions and Vouchers

The report lists gross revenue, the number of orders, Average Order Value, number of new customers, and sale deduction in percentage.

Additional information includes:

Top 7 Categories (by Gross Revenue) - Show Revenue + % of Revenue
Top 7 Countries (by Gross Revenue) - Show Revenue + % of Revenue
Top Payment Methods by Gross Revenue
Checkout Conversion-Rate

Reports by email are available for the Checkout Dashboard on the shop and shop country levels.

Mail Rules

Emails will be send out at 3 am (based on configured schedule_timezone).
Daily Report: Sent daily, containing data from the previous day.
Weekly Reports: Sent every Monday, encompassing data from Monday through Sunday of the previous week.
Monthly Report: Sent on the first day of each month, covering data from the entirety of the previous month.

Under Shops > Analytics > Checkout Insights, select the bell notification icon_._
Select the required report, then click CONFIRM.

Unsubscribe from the revenue report

Under Shops > Analytics > Checkout Insights, select the bell notification icon_._
Uncheck the report you no longer need, then click CONFIRM.

Promotion Insights

The Promotions Insights dashboard allows you to view within the specified time range:

the number of redeemed promotions
the number of new customers who made their first purchase using a promotion
the number of customers who made a purchase using a promotion
Promotions with or without Taxes
average items per order (with promotions)
average order value (with promotions)
Promotions cost/Sales in percentage value
average promotions discount cost
audiences with most redemptions
top free items
percentage of new vs returning customers

View Promotion Insights

Go to Shops > Analytics > Promotion Insights.
Move the Include Taxes toggle to view Promotions with or without Taxes.
Select the calendar to restrict the time range.

The SCAYLE Panel offers built-in search tracking, which automatically captures key metrics such as whether searches return results or are resolved to relevant categories, products, or navigation. This gives you an overview of your search performance and helps identify potential gaps.

The tracking expects a two-way search flow. First, the search attempts to resolve the user's query by matching it to a product, category, or navigation. If no match is found, the system triggers a product search, which returns either results or a "no result" outcome.

For more advanced tracking—such as monitoring search suggestions and detailed user interactions—you may need to implement additional tools, as the default tracking focuses on basic insights.

Please note, this feature depends on a properly implemented search setup. Without it, some data may not appear on the dashboard, leading to incomplete information.

View Search Analytics

To access your search insights in SCAYLE, follow these steps:

Navigate to Shops > Analytics > Search Insights.
Select the calendar to restrict the time range and refine the data shown.

KPIs Overview

The dashboard provides the following KPIs to help you monitor and optimize your search performance:

KPI	Description
Quick View	Search, results and resolve rates
Search Resolve Type Split	This KPI categorizes the different ways in which user searches are resolved.
Resolved vs not Resolved Searches	The ratio or percentage of searches that successfully led to a resolution (e.g., the user clicked on a result, found what they were looking for) versus those that did not (e.g., the user abandoned the search, did not click on any result).
Search Resolve over time	This KPI shows how the resolution rate of searches (resolved vs. not resolved) changes over time.
Trending Search Terms	This KPI identifies the search terms that are currently gaining popularity among users over a specific period.
Top terms with losing popularity	This KPI highlights search terms that have seen a significant decrease in usage over time.
Top Search Terms resolved	This KPI lists the most frequently searched terms that successfully led to a resolution (e.g., user clicked on a result or took some other positive action).
Top Search Terms not resolved	This KPI identifies the most frequently searched terms that did not lead to a resolution (e.g., no clicks, search abandoned).
Top Search Terms with Results	This KPI shows the most frequently searched terms that returned results within the search system.
Top Search Terms without Results	This KPI lists the most frequently searched terms that did not return any results.