Custom Data

Custom data gives you the flexibility to assign data fields to entities while keeping the overall data structure consistent. You can use custom data to add SEO information or to display content elements such as special banners.

Custom data is stored as JSON with the entities. Supported entities for custom data include:

• Shop
• Shop country
• Shop category
• Shop category country
• Brand

Custom data schemas are configurable via Custom Data Configuration.
For more information, see the Custom Data page.