Shops Dashboard
Shop Information
The top of the Dashboard page displays the following information for the selected shop:
- Status (active/inactive)
- Shop ID
- Shop Key
- Storefront uptime (running/down)
- SSL Certificate Status
- Number of products included in the shop
- Shop reports
Shop Status
Initially, every shop is set as inactive. The status active indicates that the shop is live and can be visited by customers. An active shop is connected to all relevant systems. In an active shop, data is sent, received, and processed in real-time. Note that some shops might have the status “unknown”. This is especially expected for shops created on preview and test environments because only shops that are live are included in the monitoring.
Resetting a shop to inactive can have significant implications. Therefore, it is not possible to make this status change yourself in the SCAYLE Panel. Contact your SCAYLE Account Manager if you would like to set an active shop to inactive.
Some changes, such as editing the shop configuration, can only be made if the shop status is set to inactive. Other actions – such as managing categories, missions, or bulk media uploads – can be performed independently of the shop status.
Monitoring
Each shop has a storefront uptime and SSL certificate check based on the storefront URL configured at the country level. The uptime status is displayed as either "running" if the storefront is active or "down" if it is not.
Storefront Uptime Status
Monitor the uptime of shops at both the country and global levels.
- The Dashboard displays a warning bar indicating countries where the shop is down.
- Shops that are not reachable within 3 minutes are marked as 'down' in the Storefront Uptime column.
SSL Certificate Status
The shops dashboard will also alert you if an SSL certificate for a shop is about to expire. A warning is shown 30 days before a certificate is set to expire, and an error message is show 7 days before the expiration date.
Shop Analytics
The dashboard displays near real-time analytics with KPIs. The time frame for the data is adjusted in the dropdown on the upper right. The available time frames are as follows:
- Last 5 minutes
- Last 1 hour
- Last 4 hours
- Today
- Last 2 days
- Last 3 days
- Last 7 days
- Last 15 days
- Last 30 days
There may be a slight delay between an event, such as an order, and when the corresponding KPI data is updated.
The following table summarizes available KPIs at the global and country levels.
KPI | Global Shop Level | Country Level | Description |
---|---|---|---|
Revenue | ✓ | ✓ | Total revenue (Prices including taxes) by confirmed orders for the given time frame (global-shop always shows the revenue in the currency that is assigned to the default locale en environment is set up even if one of the countries has a different currency). For more details see: Revenue |
Orders | ✓ | ✓ | All the confirmed orders for the given time frame. |
New customers | ✓ | ✓ | Customer accounts that have been created on the current day for the given time frame. |
Average Oder Value | ✓ | ✓ | Average order value of confirmed orders for the given time frame. |
Average Order Size | ✓ | ✓ | Average amount of items per confirmed order for the given time frame. |
Orders per Minute | ✓ | ✓ | Confirmed orders per minute for the given time frame. |
Top 5 Products | ✓ | ✓ | Top 5 products sold by (by count/revenue) for the given time frame. |
Top 5 Brands | ✓ | ✓ | Top 5 brands sold (by count/revenue) for the given time frame. |
Top 5 Orders per Country | ✓ | Top 5 confirmed orders per country by (by count/revenue) for the given time frame. | |
Top 5 Payment Methods | ✓ | Top 5 payment methods used in the country (by count/revenue) for the given time frame. |
Revenue and Currency
- Revenue (Gross Revenue): the sum of the prices of every item in the order including all applicable reductions (equals sale minus campaign-reductions, Promotions and Vouchers). Use toggle to include/exclude taxes.
- On the global level, revenue is always displayed in euro (using the exchange rate) even if one of the countries has a different currency.
- On the country level, revenue is displayed in the country's currency.
- The exchange rate calculation is based on an API request at the beginning of each day at 0:00. Global revenue amounts will not reflect real-time exchange rates.
Include Taxes
Use toggle to calculate the revenue with or without taxes.
Manage Shops
The navigation menu on the left organizes different aspects of shop management. The left navigation includes the following:
- Orders: search and access order information.
- Customers: search and access customer information.
- Products: access the product list with all products of the shop assortment.
- Discounts & Offers: create and manage vouchers and price campaigns.
- Internationalization: manage shop countries, assortments, and translations.
- Reports: generate reports and insights.
- Analytics: KPIs, missions, and customer insights.
- Storefront: SEO pages, warehouses, search, API keys, navigation, and checkout settings.
Shop management details – such as products, categories, and assortments – are covered in specific sections of this guide.
Edit shop information
To edit shop information, go to the Shop Dashboard > Edit SHOP
.
Shop-level
On the shop-level, you can only update:
- Shop name
- Logo (JPEG, JPG or PNG with the minimum of 270x270 px.)
Shop-Country-level
On the country-level configuration, you can update:
- Shop URL
- CDN URL
- Language
- Price group
Price groups are optional and currently, it is possible to create them only during shop creation via Admin API. Price group field is only visible if it is set up for the environment.