Course
The power of product data
The power of standardized & complete product data
- Product Data Management
- Business
Balazs Pinter
Business Consultant
Entities
The initial data configuration is already set up during integration in cooperation with SCAYLE developers. In this step, the entities are created, the top level of the data structure.
An overview of entities and the related Attribute Groups can be found under Settings > Product Structure > Entity Overview.
What are entities?
Entities are the top level of the data structure and are already defined in the system. There are five entities, each of which decides where product information (attribute values) is shown on the product details page.
Products are divided into three entities by default:
- Master is the superordinate level of a product incorporating all the features below it.
Examples are t-shirt, sofa, or notebook. - Product is the entity that describes shared characteristics under the master.
Examples are color, material, or pattern. - Variant reflects distinguishing characteristics at the lowest level. It is the product that is ultimately purchased by the customer.
An example of this is different sizes because a customer buys a t-shirt, in yellow in size M.
Two additional entities support special processes:
- Media can be linked to media Attribute Groups (i.e., the media entity controls how products are displayed).
Examples are "detail view" or "model image"). - Brand helps to connect product brands to specific brand Attribute Groups, such as sustainability certifications.
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Product Data is split into entity levels
Assign Attribute Groups to Entities
The various entities are assigned Attribute Groups and attributes values(for example, the Attribute Group "color" and the attribute value "yellow" and "blue"). This process creates the structure of the product details pages. Attribute Group on master level are displayed at the top, variants at the bottom. An area can be empty if, for example, there are no product variants.
| Entity | Attribute Group | Attribute value |
|---|---|---|
| Master | front end name, brand, target group | t-shirt Bonjour, About You, female |
| Product | material, unit, product description | cotton, piece, In a beautiful retro design |
| Variant | size | M |
| Media | detail, hover, model | details image, hover image, model image |
| Brand | sustainability, edition | Fairtrade, Limited Black Edition |
You can find an overview of the entity levels and the Attribute Groups assigned to them under Settings > Product Structure > Entity Overview.
You cannot create or edit entities yourself within SCAYLE but you can create Attribute Groups and attribute values.
Entity Overview page
Further education - SCAYLE Academy
