docs
  1. SCAYLE Resource Center
  2. User Guide
  3. Shops
  4. Promotions
  5. Managing Audiences

Managing Audiences

Audiences within our promotion engine are finely tuned segments that enable precise customer outreach. These subsets let you craft tailored messages and promotions, ensuring resonance with specific customer characteristics, behaviors, or preferences.

Listing Page

The feature Audiences provide a list of existing Audiences and new Audiences can be created and managed. On the Listing Page all Audiences are shown with Name, ID and short description. Users can open the Audience by clicking on it to show full information or edit and delete it.

Audiences listing page

Detail Page

When clicking on create new Audience a new page will open up where the user can set up the Name, a short description and add either single customers to the Audience with the search bar or click on +customer to add several IDs at once in a pop up module. After setting up all needed information the new Audience can be saved and selected during Promotion Management.

New audience detail page

Further education - SCAYLE Academy